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Beyonce Shows Off Her New “Ivy Park” SS17 Collection

Beyonce shares her clothing line’s newest spring/summer collection.

 

Beyonce in her new “Ivy Park SS17” collection

Ivy Park is an active wear brand co-founded by the iconic singer Beyoncé in collaboration with Topshop, introduced in mid-2016. On April 14, 2016, a 200 piece collection was released both online and at retail stores worldwide. Although, Beyoncé is pregnant with twins she has not stopped working. She just recently confirmed her presence at Coachella Music Festival and is scheduled to perform at the Grammy’s next week.

 

On top of all of this, she announced her new SS17 spring/summer collection which include a number of jackets, sweatpants, hoodies and much more in an array of earthen and pastel tones. Check out the video below.

 

 

 

Beyoncé explains to Elle magazine that the brand is supposed to “push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance”. Throughout the years, Beyoncé has evolved from a singer to an artist on all fronts. Whether it is her clothing line, her visual album (Lemonade, 2016) or non-linear short films (Beyoncé, 2014) she continues to outdo herself day in and day out while being a role model to all women out there.

Mike Hawk
I'm a writer and connoisseur of all types of music. I've been doing this for over 10 years now. Some of my favorite artists include Drake, J. Cole, Jay-Z, Travis Scott and Migos. [email protected]