Aloric – “Who?” Video (First Listen)

London-based Aloric play a brand of experimental rock that juxtaposes the hard and the soft, one that exists somewhere on the Radiohead/FKA twigs/Aphex Twin spectrum. The initial impression of their video for “Who?” is of a dark eeriness but that changes as the focus turns to exposed shots of people. Each black and white solo shot looks sad and harsh. Their expressions are blank yet feel naked. There’s never a time when you really look at a stranger’s neck, eyes, lips or even simply their face so closely. It’s filmed in a way where the subtle shifts in focus mimic how an eye would — as if guiding the viewer across these faces with their intense gazes. The end results in a collection of their expressionless faces in a monstrous collage. Jessica Dowse directs; watch below.

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Mike Hawk
I'm a writer and connoisseur of all types of music. I've been doing this for over 10 years now. Some of my favorite artists include Drake, J. Cole, Jay-Z, Travis Scott and Migos. [email protected]